"Irrespective of the technical security measures, users must be informed that any person on the Clubhouse call can manually record and share the audio publicly. But as Kishor realised, these rooms are not entirely private. ![]() Another reason is that people are able to just go online and talk, across their political spectrum, thoughts or ideologies," said Kazim Rizvi, founder of policy think tank The Dialogue.īecause most of these platforms work on the concept of live audio, moderating content and possibly hate or problematic speech are issues that often get flagged.Ĭlubhouse, for example, does not allow recording a Room in the app. Existing social media platforms are already saturated in terms of creating new networks. "These places are a great way to network with people you may not have known on the more popular social media platforms, and you can create a separate network for yourself. And the companies could eventually take a cut of the revenue their audio stars generate," NPR noted. ![]() Audio chats could keep people on their apps longer. "Social media companies have a lot to gain from winning creators' loyalty. Twitter launched a feature called "Tip Jar" in May for popular accounts and is also exploring the concept of "ticketed Spaces". In April, Clubhouse activated a payments feature that lets people pay creators directly. Most of these services are still free, but are helping creators make money.Ĭlubhouse, for instance, raised new funding in February this year, leading to a current valuation of $1 billion since its launch, according to US online newspaper Techcrunch. In a recent post on social audio, NPR, the non-profit US radio network, said an important piece of the puzzle for Facebook and other social networks was building tools for creators to be able to make serious money from audio. It is an audio-video platform, unlike Clubhouse, but works on the hope of building a global social network. There are also local Clubhouse competitors such as Leher, which was built in 2018 by Vikas Malpani, co-founder of real estate platform CommonFloor (later sold to Quickr), and has over 100,000 installs on Google Play Store. Other big names that are planning to dabble in the live audio space are Reddit and LinkedIn. It was launched in April 2020, and claims to have 1.2 billion minutes streaming on the platform monthly. It also allows text chatting.Ĭloser home, regional language-based social network ShareChat also built and helped its creators monetise a live audio product called Chatrooms. Interestingly, unlike other major live audio platforms, Greenroom will allow the audio chat to be recorded and mailed to users. The streaming service Spotify also launched Greenroom for iOS and Android users, allowing anyone to start a room to host conversations. In April, news reports said Facebook was working on a host of features, including short audio posts, sound effects and "voice morphing", and live chat rooms, similar to Clubhouse and Twitter Spaces.įacebook has been publicly testing the audio rooms feature in Taiwan with public figures and creators since May, and recently CEO Mark Zuckerberg hosted its first public test of Live Audio Rooms in the US. In November last year, Twitter announced Spaces for a limited number of users, and had a full-fledged launch in early May. Naturally, competitors have followed thick and fast. Social audio, made popular by Clubhouse when it was launched last year, now has tech giants working on building their own social audio products seriously. ![]() Within the club, members can host Rooms on different subjects, such as "Quit 9 to 5 & Build Business Around Passion". There are also Clubs - groups of users interested in the same topic.įor instance, a Club called "India Startup Club" has about 62,000 followers. These "talks" or podcasts are hosted in what are called Rooms. Globally, the number was 10 million weekly active users, as of March 2021.Ĭlubhouse is often described as a live podcast on different subjects. It now has over 2 million users in India alone, its co-founders told a television channel. The trend took off with the invitation-only, iPhone-only app Clubhouse, launched in March 2020, by two California-based co-founders - Rohan Seth, a former Google engineer, and Paul Davidson, an entrepreneur. ![]() These are just two offerings many more global and local apps are jumping on this hot new social media bandwagon. No less significant is that the talk was hosted on a platform called Clubhouse, which, along with Twitter's Spaces, has been attracting attention in an increasingly buzzing space on social media, collectively called social audio.
0 Comments
Leave a Reply. |